Growing cocoa can contribute to the richness of the soil, air cleaning, a thriving wildlife and a more reliable income for the people who grow it. Unfortunately, instead of a virtuous cycle, cocoa is currently trapped in the vicious cycle of deforestation.

The land where cocoa grows is definitely responsible for the amazing flavors delivered in our delicious chocolate. But here is one crucial detail that has been always overlooked: what happens at origin is much more than just terroir.